Landor builds some of the world’s most agile brands—brands that thrive on change.
Millennials have strong expectations of brands—expectations that are often contradictory and difficult to navigate. Here are the eight millennial paradoxes every brand manager should be aware of, and four directives to help brands succeed with this audience. >
Following a perceived plagiarism scandal, the new logo for the 2020 Tokyo Olympics has been released. Stephen Owen delves into the design process, logo features, and cultural context of the redesigned mark. >
Landor’s rebrand for Etihad Airways not only created a memorable and luxurious brand experience, but also led to 17 percent year-over-year growth for the airline. >
How can a brand innovate while maintaining its principles? Thomas Sutton explains why agility is key in striking the balance between adaptation and consistency. >