Welcoming the world to the greatest show on Earth

July 28, 2012

Sophie Smith-Bosanquet
Client Director,
based in Landor London
We the citizens of a country given to criticism and self-deprecation will, I think, re-connect with a greatness within.

On Wednesday evening this week, a lucky few of us attended the rehearsal of tonight’s London 2012 opening ceremony in the “fresh out of the box” Olympic stadium.

I don’t want to spoil the surprise for you and I won’t. The real thing will be a glorious visual and aural feast that will make the country proud, I’m confident of that.

At the rehearsal, despite having significant sections of the show “blacked out” to keep tonight’s proceedings under wraps, the mood of the crowd, and the thousands of performers was incredibly infectious. Everyone wanted to have a good time, and a good time we had.

Without giving the game away, how would I sum it up?

It’s a glorious mash-up of the wonderful ingredients of our country, some of which may appear from the outside to be esoteric at best and unappealing at worst. I don't know if our global audiences will get every reference, but you can’t cater for absolutely everyone, otherwise you would turn something unique into something bland.

The world will see and experience our past, present, and possibilities. We the citizens of a country given to criticism and self-deprecation will, I think, re-connect with a greatness within.

This is for everyone, welcoming the world to the greatest show on Earth. But this is also, powerfully, for me.

Category: Customer experience
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